Friday, May 22, 2020

Marketing Plan Royal Caribbean Cruise Line - 2170 Words

Marketing Plan Royal Caribbean Cruise Line Samuel A Shore Ronnie Seamen HFT 3503 Professor Fiazan Ali 11/24/2016 Section I- Background Royal Caribbean Cruise Lines Introduction: identify and describe the company’s mission statement and marketing objectives. The mission statement for a business will state the organizations purpose, what it hopes to accomplish and should always stress the major policies that the company wants to honor. These policies define how the employees interact with suppliers, competitors, customers, and any other important groups. At Royal Caribbean Cruise Lines their mission statements â€Å"we always provide service with a friendly greeting and a smile. We anticipate the needs of our customers. We make all efforts to exceed our customers’ expectations. We take ownership of any problem that is brought to our attention. We engage in conduct that enhances our corporate reputation and employee morale. We are committed to act in the highest ethical manner and respect the rights and dignity of others. We are loyal to Royal Caribbean and strive for continuous improvement in everything we do.† This shows the level of service that they are dedicated to provide to their guests. When describing their marketing objectives we see that they want to increase their brand awareness by marketing and new areas such as Europe, Australia, and Asia. They also would like to increase their market share by 10% and increase the gross profit by $15 million. ThisShow MoreRelatedRoyal Caribbean Cruise Line Marketing Analysis1541 Words   |  7 PagesRunning Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They haveRead MoreRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreSwot Analysis Of Princess Cruise1309 Words   |  6 PagesPrincess Cruises: Mainstream/Deluxe Princess has a Fleet of 17 ships, Princess Cruises Passenger Profile: Princess Cruises’ demographic is geared to couples, families, and older singles. Passengers have ranges of all shapes, sizes, ages, and income brackets. Younger passengers tend to be found on the shorter Caribbean itineraries, while the older, more affluent frequent the exotic destinations. Princess Cruises Onboard Activities and Entertainment: Princess Cruises has performers who put on glamorousRead MoreThe Birth Of The Modern Cruise Industry1959 Words   |  8 PagesThe birth of the modern cruise industry in the late 1960s focused on creating cruising as a vacation alternative for the broader market. Firms like Norwegian Caribbean Lines and Princess Cruises were launched to provide affordable cruise vacations seeking to downplay the image of cruising for only the wealthy. Therefore, you can imagine everyone’s surprise when in the fall of 1970 a new cruise line named Royal Viking Line was announced that chose to embrace the industry’s heritage of long, deluxeRead MoreThe Success Of Cruise Ships2328 Words   |  10 PagesLooking at today’s mega fleets with their mammoth ships that hold 4,000 or more passengers, it is easy to forget how far the industry has come in these past twenty-five years. While cruise ships are now situated around the globe in ports ranging from Europe to Australia, the Americ as to Asia, and drawing passengers from the local populaces, it was not always that way. In the 1980s, while most observers believed the industry had the potential for rapid growth, cruising struggled to cast off misconceptionsRead MoreDisney Cruise Case Study Essay6582 Words   |  27 PagesMarketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg amp; Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 2.0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1.1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.1.2Read MoreCarnival Cruise Lines: Long and Short Term Strategies Essay8254 Words   |  34 PagesCarnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 ManagementRead MorePorters Forces Cruise Industry1425 Words   |  6 PagesThe Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising, the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry. Read MoreEvolution Of The Cruise Industry Essay2010 Words   |  9 Pagesbetter highlights the evolution of the cruise industry than December 2016, which marks fifty years since Klosters Rederi’s ms Sunward arrived in Miami. While she was not the first cruise ship to be based in Miami, a convergence of events helped the Sunward to become the herald of the modern cruise industry. As Norwegian Cruise Line marks its anniversary, Cruise Business Review recalls NCL’s innovations and setbacks that shaped the line and changed the cruise industry. Looking at the modern PortRead MoreDisney Cruise Line - Marketing Analysis5436 Words   |  22 PagesWalt Disney World with brand new cruise ships, the Disney cruise line creates a combination of the romance of yesteryear with all the comforts of today. Launched in July 1998, the Disney Cruise Line has managed to sustain and create that magical experience that Walt Disney customers have grown to expect and wish for. The Disney Cruise Line currently consists of two vessels, the Disney Magic, and the Disney Wonder that sail throughout the Western and Eastern Caribbean, as well as the Bahamas (Exhibit

Sunday, May 10, 2020

Essay on Jane Eryes Experience as a Governess - 1006 Words

A governess is an educated woman who works for a family by teaching the school age children. It was the type of job that almost all young girls would not want to be but ironically the children of the household most likely admired and were very fond of their governess. Most children were closer to their governess than their own mother. If there was a governess in a home, the mother no longer had to take care of her children but could now devote her life to the church and her husband. The term governess was often used in the 19th century to specify governesses in private homes, which Jane Eyre was, and school teachers. Jane would have been considered a perfect governess because she was blessed with grace of an angel and class of a queen.†¦show more content†¦They also normally stayed in one secluded part of the family house. So governesses were often lonely, pitiful, and depressed. To add on to all the problems that governesses had to go through, they also were responsible for the academic, social, and ethical development which at times conflicted with whether a governess could have a mother’s instinct. But in Jane Eyre, Jane was able to take care of a child whose mother had abandoned her so it wasn’t the same as a governess who had to learn to love the children she taught. Adele didn’t truly have a mother so there was no one to compare Jane to. She was definitely not a typical governess because everything with her job choice seemed to happen in the best ways. The only things that are similar between Jane and other governesses is that they were very moral, strict, most of the time not the best looking women, educated, often very poor, and that they were paid fifteen pounds up to one hundred pounds. One of the huge differences between Jane and other governesses is that Jane actually wanted to become a governess and loved to teach her students. This is very unrealistic for this time period because it was considered a misfortune for a w oman to work outside of the home. Also Jane wasn’t seen by her employer as inferior because he was her lover. She was able to become very comfortable withShow MoreRelated The Quest for Inner Beauty in Charlotte Brontes Jane Eyre Essay2001 Words   |  9 PagesThe Quest for Inner Beauty in Jane Erye     Ã‚  Ã‚  Ã‚   The beauty of a woman is usually classified into two categories: superficial, or physical, beauty and inner, or intellectual, beauty. In the Charlotte Brontes Jane Erye, the protagonist rejects her own physical beauty in favor of her intelligence and morality. This choice allows her to win the hand of the man she desires. Jane values her knowledge and thinking before any of her physical appearances because of her desire as a child to read, theRead More Brains before Beauty in Charlotte Brontes Jane Eyre Essay1984 Words   |  8 PagesBrains before Beauty  in   Jane Erye    Beauty is generally classified into two main categories: physical and mental. In the Charlotte Brontes Jane Erye, the protagonist rejects by choice and submission, her own physical beauty in favor of her mental intelligence and humility, and her choice becomes her greatest benefit by allowing her to win the hand of the man of her desires, a man who has the values Jane herself believes in. She values her knowledge and thinking before any of her physical

Wednesday, May 6, 2020

The Nacirema Free Essays

In review of the article â€Å"Body Ritual Among the Nacirema† by Horace Miner, this was a very satirical piece on how Native Americans had a very ritualistic approach towards many religious ceremonies and how they interacted with each other at these ceremonies. Horace Miner brought up very appalling view points about the native Americans. The way he worded his synopsis of his studies was very dark and oppressive. We will write a custom essay sample on The Nacirema or any similar topic only for you Order Now Almost making the foreigners to him seem animalistic. When in real life they were doing things such as going to the doctor and getting their teeth cleaned but since he did not know the tools they were using it was foreign to him. This makes me wonder what I actually see in other cultures to be foreign or domestic. I may go to another country in a remote place and see very odd things and maybe be shocked but to those people it is the proven science to survival for them. Also in the satirical aspect of this paper it makes me think of how we should look at people. After reading through the article it seemed that the anthropologist went into this looking for something out of the ordinary. In studying each person seems to look and key on the interesting facts, but if you look to hard and over exaggerate it seems to imbelish what was actually happening. So actually it seems that even though this article was satirical in its purpose it over eggagerated the tools and purposes of medicine practices then and made people appear to be something that they actually were not. How to cite The Nacirema, Papers

Wednesday, April 29, 2020

Mixing Black and White The Wall of Misunderstanding

Success and failure are the sides of one and the same coin, and sometimes everything depends on the angle you take to look at them. The Civil Rights Movement emerged, reached its climax and slowly withered, yet it has brought its results. Only because of the fact that in the end of the great battle the issue of financing came to the forth and literally stifled the movement, there is no ground to claim that people gave up the will to fight for their rights.Advertising We will write a custom essay sample on Mixing Black and White: The Wall of Misunderstanding specifically for you for only $16.05 $11/page Learn More The Way It All Started: Liberty, Equality and Fraternity Inspired by the most rebellious and yet so natural urge to become a part of society and casting off the label of outcasts, the Afro-Americans had the heart to start the longstanding battle which brought much suffering and pain to all those involved. It is completely incredible that even ch ildren, feeling the rebellious atmosphere, participated in the protests as far as their feeble flesh and strong spirit allowed them. Feeling that the freedom gets one step closer to them with every beating of their hearts and every word said in defense of the Afro-Americans, the black people came united to create the unparalleled movement. This was much like an escape from the prejudice and injustice of the world of white people. Among Moody’s reminiscences there is the following one: â€Å"I was called to the front door of the church to help lead the marches in a few freedom songs.† (49) Nowadays there are probably very few people who could understand the stinging feeling of grief which Moody’s words are shot through with: It’s a shame, it really is a shame. This morning Medgar Evers was murdered and here you sit in a damn classroom with books in front of your faces, pretending you don’t even know he’s been killed. (Moody 47) It was clear t hen that the movement was to succeed. The people were so much determined that there was hardly anything that could stop them. At least, so it seemed then. The Passing: Halfway to Freedom Things changed dramatically when the movement was considered to be â€Å"all over† by â€Å"white liberals† (Walker 81) and was supposed to be unprofitable for them. However unbelievable that might sound, this very pathetic reason drove to the cessation of the movement. There are still a lot of issues to consider about it, though. As Walker said, recollecting the old black lady and her participation in the rallies and the movement itself: â€Å"For such a woman the Civil Rights Movement will never be over as long as her skin is black.† (81)Advertising Looking for essay on political culture? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was obvious that the movement could be called to halt as long as people remembered where they belon ged to and who they really were. A matter of self-identification and the national pride, the movement could not be stopped, especially in such a trivial way. Deep in their hearts, the black people were sure that the game was worth the candles. These bloody battles did have their effect, and the positive results were to come – though, perhaps, only the descendants could see them. The Time to Crop: Dead or Alive? No matter what politicians might say about the cessation of the movement and its uselessness, it did bring its crop, rather bitter though, with the tough battles and with shedding the blood of the innocent. Fading away as time passed, the pain subsided, but people still remember about the sufferings which they had to survive and the fights they had to take. As long as they keep all those reminiscences, the movement cannot be called a failure. The first victory in the long-lasting battle for pride and liberty, it will stay in people’s hearts for good. Works Cited Moody, Anne. From Coming of Age in Mississippi. The Portable Sixties  Reader. Ed. Ann Charters. New York, NY: Penguin, 2003. 45-51. Print. Walker, Alice. The Civil Rights Movement: What Good Was It? The Portable  Sixties Reader. Ed. Ann Charters. New York, NY: Penguin, 2003. 80 86. Print. This essay on Mixing Black and White: The Wall of Misunderstanding was written and submitted by user Brenden Head to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 20, 2020

President Obama What You Need to Know Before You Start Your First Job

President Obama What You Need to Know Before You Start Your First Job On paper, President Barack Obama’s story and mine don’t have that much in common. (Our daily lives are pretty different, to say the least- I can’t remember the last time I threw a dinner party for 20 of my closest world leader friends.) You may not think you and President Obama don’t have much in common, either. But both you and I would be incorrect- we all have something very important in common. Everyone, including future presidents, had to start somewhere. In President Obama’s case (and mine!), that start was in the ice cream biz. These days, the President likely has a team of people ready to bring him ice cream whenever he wants it. But once upon a time, he was a teen looking for a foothold in the working world. Like all of us at the very beginning, he was eager for skills and experience that would lead to the next opportunity, then another and another. And while everyone’s path is different, and may not lead to the White House, there are some universal things that we all take from our early job experiences.Work kind of sucks.Sometimes work is great! Sometimes we love our coworkers, and have awesome days. But even in the happiest of times in the best-fitting of jobs, there will be overwhelming days, or times when we hate it. That realism is an unavoidable lesson from one’s first job. Optimism is fantastic, but should always be tempered somewhat with the pragmatic philosophy that sometimes things will be hard, and we need to learn how to power through that.You learn something at every job you’ll ever have.For example, after my own high school summers serving Blizzards, I learned that I was no longer interested in serving food to people. But I also learned skills like how to use a cash register, how to deal with coworkers of varying competence, and how a small business franchise operates.I didn’t pursue a long-term career related to ice cream sales, but I developed a skill base that I can always d raw on, all these years later. Even if you worked someplace for three days before quitting in horror, chances are you learned either something about the workplace in general, or something about yourself.Time management is the key.There are very few jobs out there that are totally unstructured. Whether you got up at 6 a.m. to work a shift, or needed to figure out how to check off your to-do list in order to get out on time at 5 p.m., those early jobs helped instill in us a sense of what time means in the professional world.The workplace is a community.That may sound a little â€Å"I’d like to buy the world a Coke,† but it’s true- working is something all of us have in common. Any workplace is its own little community, with traditions, responsibilities, and a whole bunch of different personalities pushed together for many hours per week. And that little community fits into the broader community somehow, whether it’s providing services or filling needs.At so me point, whether in the near past or the distant past, all of us were green kids with few skills. Looking back and understanding how those early jobs helped us, no matter what path we chose after those earliest opportunities, makes us all the stronger in the future.Source:  LinkedIn

Wednesday, March 4, 2020

How To Grow Your Email List With Lindsey Morando From HelloBar

How To Grow Your Email List With Lindsey Morando From HelloBar Marketers usually have many goals- sometimes too many. And lets not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, were talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and whats going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; its because youre not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what youre going to share, and what value youre going to provide with a call to action Links: Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsey Morando: â€Å"Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.† â€Å"I see it as creating and cultivating a communityyour tribe of people, people that have a common interest that you can support and provide a solution to.† â€Å"Ive always found email to be the most valuable because it is a direct contact. I think its so valuable because you actually have direct access to it and its your community.† Dont just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and whats going to allow them to be successful.†

Sunday, February 16, 2020

Leadership Essay Example | Topics and Well Written Essays - 1250 words - 19

Leadership - Essay Example According to a definition cited by Stanley (2005, p.108), a clinical leader is a leader who holds quantifiable medical and scientific skills, knowledge and proficiency in nursing practice and one who employs the use of interpersonal proficiency to facilitate provision of quality care by nurses and other care providers. There are also other factors that are used in explicating nursing leadership. Further explication by Stanley (2005, p.109) asserts that excellence in clinical practice coupled with provision of a conducive or positive environment that empowers nurses are fundamental elements of nursing leadership. Another definition of nursing leadership asserts that a nurse leader is "A nurse directly involved in providing clinical care that continuously improves care through influencing others" (Stanley, 2005, p.109). In extrapolation, this definition of a nurse leader shows that it is not a prerequisite for nurse leaders to be higher-ranking officials in nursing practice. In other w ords, a nurse can be a leader despite the position held. There are a number of leadership theories that in essence categorises leadership. One of these theories is denoted by Curtis, Vries and Sheerin (2011, p.307) to include trait theory. This theory focus primarily on individual characteristics that facilitate leadership. The second theory is referred to as the behaviour approach that expounds leadership in a leaders viewpoint and in fact spotlights on leadership behaviours (Curtis, Vries and Sheerin, 2011, p.307). The third theory is the contingency approach that views leadership in the context of the interface and communication between a leader, existing circumstances and his or her actions (Curtis, Vries and Sheerin, 2011, p.307). Fourthly is the transformational theory that spotlights on the association or connection between a leader and his or her employees (Curtis, Vries and Sheerin, 2011, p.307). Though all the leadership theories and styles