Friday, March 20, 2020

President Obama What You Need to Know Before You Start Your First Job

President Obama What You Need to Know Before You Start Your First Job On paper, President Barack Obama’s story and mine don’t have that much in common. (Our daily lives are pretty different, to say the least- I can’t remember the last time I threw a dinner party for 20 of my closest world leader friends.) You may not think you and President Obama don’t have much in common, either. But both you and I would be incorrect- we all have something very important in common. Everyone, including future presidents, had to start somewhere. In President Obama’s case (and mine!), that start was in the ice cream biz. These days, the President likely has a team of people ready to bring him ice cream whenever he wants it. But once upon a time, he was a teen looking for a foothold in the working world. Like all of us at the very beginning, he was eager for skills and experience that would lead to the next opportunity, then another and another. And while everyone’s path is different, and may not lead to the White House, there are some universal things that we all take from our early job experiences.Work kind of sucks.Sometimes work is great! Sometimes we love our coworkers, and have awesome days. But even in the happiest of times in the best-fitting of jobs, there will be overwhelming days, or times when we hate it. That realism is an unavoidable lesson from one’s first job. Optimism is fantastic, but should always be tempered somewhat with the pragmatic philosophy that sometimes things will be hard, and we need to learn how to power through that.You learn something at every job you’ll ever have.For example, after my own high school summers serving Blizzards, I learned that I was no longer interested in serving food to people. But I also learned skills like how to use a cash register, how to deal with coworkers of varying competence, and how a small business franchise operates.I didn’t pursue a long-term career related to ice cream sales, but I developed a skill base that I can always d raw on, all these years later. Even if you worked someplace for three days before quitting in horror, chances are you learned either something about the workplace in general, or something about yourself.Time management is the key.There are very few jobs out there that are totally unstructured. Whether you got up at 6 a.m. to work a shift, or needed to figure out how to check off your to-do list in order to get out on time at 5 p.m., those early jobs helped instill in us a sense of what time means in the professional world.The workplace is a community.That may sound a little â€Å"I’d like to buy the world a Coke,† but it’s true- working is something all of us have in common. Any workplace is its own little community, with traditions, responsibilities, and a whole bunch of different personalities pushed together for many hours per week. And that little community fits into the broader community somehow, whether it’s providing services or filling needs.At so me point, whether in the near past or the distant past, all of us were green kids with few skills. Looking back and understanding how those early jobs helped us, no matter what path we chose after those earliest opportunities, makes us all the stronger in the future.Source:  LinkedIn

Wednesday, March 4, 2020

How To Grow Your Email List With Lindsey Morando From HelloBar

How To Grow Your Email List With Lindsey Morando From HelloBar Marketers usually have many goals- sometimes too many. And lets not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, were talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and whats going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; its because youre not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what youre going to share, and what value youre going to provide with a call to action Links: Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsey Morando: â€Å"Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.† â€Å"I see it as creating and cultivating a communityyour tribe of people, people that have a common interest that you can support and provide a solution to.† â€Å"Ive always found email to be the most valuable because it is a direct contact. I think its so valuable because you actually have direct access to it and its your community.† Dont just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and whats going to allow them to be successful.†