Friday, May 22, 2020

Marketing Plan Royal Caribbean Cruise Line - 2170 Words

Marketing Plan Royal Caribbean Cruise Line Samuel A Shore Ronnie Seamen HFT 3503 Professor Fiazan Ali 11/24/2016 Section I- Background Royal Caribbean Cruise Lines Introduction: identify and describe the company’s mission statement and marketing objectives. The mission statement for a business will state the organizations purpose, what it hopes to accomplish and should always stress the major policies that the company wants to honor. These policies define how the employees interact with suppliers, competitors, customers, and any other important groups. At Royal Caribbean Cruise Lines their mission statements â€Å"we always provide service with a friendly greeting and a smile. We anticipate the needs of our customers. We make all efforts to exceed our customers’ expectations. We take ownership of any problem that is brought to our attention. We engage in conduct that enhances our corporate reputation and employee morale. We are committed to act in the highest ethical manner and respect the rights and dignity of others. We are loyal to Royal Caribbean and strive for continuous improvement in everything we do.† This shows the level of service that they are dedicated to provide to their guests. When describing their marketing objectives we see that they want to increase their brand awareness by marketing and new areas such as Europe, Australia, and Asia. They also would like to increase their market share by 10% and increase the gross profit by $15 million. ThisShow MoreRelatedRoyal Caribbean Cruise Line Marketing Analysis1541 Words   |  7 PagesRunning Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They haveRead MoreRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreSwot Analysis Of Princess Cruise1309 Words   |  6 PagesPrincess Cruises: Mainstream/Deluxe Princess has a Fleet of 17 ships, Princess Cruises Passenger Profile: Princess Cruises’ demographic is geared to couples, families, and older singles. Passengers have ranges of all shapes, sizes, ages, and income brackets. Younger passengers tend to be found on the shorter Caribbean itineraries, while the older, more affluent frequent the exotic destinations. Princess Cruises Onboard Activities and Entertainment: Princess Cruises has performers who put on glamorousRead MoreThe Birth Of The Modern Cruise Industry1959 Words   |  8 PagesThe birth of the modern cruise industry in the late 1960s focused on creating cruising as a vacation alternative for the broader market. Firms like Norwegian Caribbean Lines and Princess Cruises were launched to provide affordable cruise vacations seeking to downplay the image of cruising for only the wealthy. Therefore, you can imagine everyone’s surprise when in the fall of 1970 a new cruise line named Royal Viking Line was announced that chose to embrace the industry’s heritage of long, deluxeRead MoreThe Success Of Cruise Ships2328 Words   |  10 PagesLooking at today’s mega fleets with their mammoth ships that hold 4,000 or more passengers, it is easy to forget how far the industry has come in these past twenty-five years. While cruise ships are now situated around the globe in ports ranging from Europe to Australia, the Americ as to Asia, and drawing passengers from the local populaces, it was not always that way. In the 1980s, while most observers believed the industry had the potential for rapid growth, cruising struggled to cast off misconceptionsRead MoreDisney Cruise Case Study Essay6582 Words   |  27 PagesMarketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg amp; Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 2.0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1.1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.1.2Read MoreCarnival Cruise Lines: Long and Short Term Strategies Essay8254 Words   |  34 PagesCarnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 ManagementRead MorePorters Forces Cruise Industry1425 Words   |  6 PagesThe Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising, the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry. Read MoreEvolution Of The Cruise Industry Essay2010 Words   |  9 Pagesbetter highlights the evolution of the cruise industry than December 2016, which marks fifty years since Klosters Rederi’s ms Sunward arrived in Miami. While she was not the first cruise ship to be based in Miami, a convergence of events helped the Sunward to become the herald of the modern cruise industry. As Norwegian Cruise Line marks its anniversary, Cruise Business Review recalls NCL’s innovations and setbacks that shaped the line and changed the cruise industry. Looking at the modern PortRead MoreDisney Cruise Line - Marketing Analysis5436 Words   |  22 PagesWalt Disney World with brand new cruise ships, the Disney cruise line creates a combination of the romance of yesteryear with all the comforts of today. Launched in July 1998, the Disney Cruise Line has managed to sustain and create that magical experience that Walt Disney customers have grown to expect and wish for. The Disney Cruise Line currently consists of two vessels, the Disney Magic, and the Disney Wonder that sail throughout the Western and Eastern Caribbean, as well as the Bahamas (Exhibit

Sunday, May 10, 2020

Essay on Jane Eryes Experience as a Governess - 1006 Words

A governess is an educated woman who works for a family by teaching the school age children. It was the type of job that almost all young girls would not want to be but ironically the children of the household most likely admired and were very fond of their governess. Most children were closer to their governess than their own mother. If there was a governess in a home, the mother no longer had to take care of her children but could now devote her life to the church and her husband. The term governess was often used in the 19th century to specify governesses in private homes, which Jane Eyre was, and school teachers. Jane would have been considered a perfect governess because she was blessed with grace of an angel and class of a queen.†¦show more content†¦They also normally stayed in one secluded part of the family house. So governesses were often lonely, pitiful, and depressed. To add on to all the problems that governesses had to go through, they also were responsible for the academic, social, and ethical development which at times conflicted with whether a governess could have a mother’s instinct. But in Jane Eyre, Jane was able to take care of a child whose mother had abandoned her so it wasn’t the same as a governess who had to learn to love the children she taught. Adele didn’t truly have a mother so there was no one to compare Jane to. She was definitely not a typical governess because everything with her job choice seemed to happen in the best ways. The only things that are similar between Jane and other governesses is that they were very moral, strict, most of the time not the best looking women, educated, often very poor, and that they were paid fifteen pounds up to one hundred pounds. One of the huge differences between Jane and other governesses is that Jane actually wanted to become a governess and loved to teach her students. This is very unrealistic for this time period because it was considered a misfortune for a w oman to work outside of the home. Also Jane wasn’t seen by her employer as inferior because he was her lover. She was able to become very comfortable withShow MoreRelated The Quest for Inner Beauty in Charlotte Brontes Jane Eyre Essay2001 Words   |  9 PagesThe Quest for Inner Beauty in Jane Erye     Ã‚  Ã‚  Ã‚   The beauty of a woman is usually classified into two categories: superficial, or physical, beauty and inner, or intellectual, beauty. In the Charlotte Brontes Jane Erye, the protagonist rejects her own physical beauty in favor of her intelligence and morality. This choice allows her to win the hand of the man she desires. Jane values her knowledge and thinking before any of her physical appearances because of her desire as a child to read, theRead More Brains before Beauty in Charlotte Brontes Jane Eyre Essay1984 Words   |  8 PagesBrains before Beauty  in   Jane Erye    Beauty is generally classified into two main categories: physical and mental. In the Charlotte Brontes Jane Erye, the protagonist rejects by choice and submission, her own physical beauty in favor of her mental intelligence and humility, and her choice becomes her greatest benefit by allowing her to win the hand of the man of her desires, a man who has the values Jane herself believes in. She values her knowledge and thinking before any of her physical

Wednesday, May 6, 2020

The Nacirema Free Essays

In review of the article â€Å"Body Ritual Among the Nacirema† by Horace Miner, this was a very satirical piece on how Native Americans had a very ritualistic approach towards many religious ceremonies and how they interacted with each other at these ceremonies. Horace Miner brought up very appalling view points about the native Americans. The way he worded his synopsis of his studies was very dark and oppressive. We will write a custom essay sample on The Nacirema or any similar topic only for you Order Now Almost making the foreigners to him seem animalistic. When in real life they were doing things such as going to the doctor and getting their teeth cleaned but since he did not know the tools they were using it was foreign to him. This makes me wonder what I actually see in other cultures to be foreign or domestic. I may go to another country in a remote place and see very odd things and maybe be shocked but to those people it is the proven science to survival for them. Also in the satirical aspect of this paper it makes me think of how we should look at people. After reading through the article it seemed that the anthropologist went into this looking for something out of the ordinary. In studying each person seems to look and key on the interesting facts, but if you look to hard and over exaggerate it seems to imbelish what was actually happening. So actually it seems that even though this article was satirical in its purpose it over eggagerated the tools and purposes of medicine practices then and made people appear to be something that they actually were not. How to cite The Nacirema, Papers